Brand Philosophy
Vo Tuan comes from a well-known three-generation family with exclusive Pho recipes. His family has been being considered as one of the traditional Pho cooking families in Southern Vietnam.
In Vietnamses, “De Nhat” means #1 with desire of becoming the market leader.
HISTORY OF FORMATION AND DEVELOPMENT
- 1985: Pho Hien Van Hien was born on Tran Quang Khai Street – District 1.
- 1999: Pho De Nhat was launched by Vo Tuan.
- 2017: The First Investment Co., Ltd. – District 5 was established to develop the Pho De Nhat Chain combined with franchise business.
My Success Story
I bet I’m selling the best Pho of all, with naturally characteristic taste just like how old Saigon folks love.
Learning how to make Pho when my family’s traditional ‘restaurant’ (named Pho Hien Van Hien on Tran Quang Khai St, District 1) was very simple with a Pho cart full of herbs, condiments, and a pot of aromatic hot broth, firmly believe, I know the beauty of Pho in Saigon inside out.
- Our Southern-style Saigon Pho restaurant chain among the very first ones serving the traditional recipes is still to present and recognized by diners.
- Our intimacy serving style always creates a friendly atmosphere.
Pho De Nhat
The desire of becoming the market leader.