Vo Tuan comes from a well-known three-generation family with exclusive Pho recipes. His family has been being considered as one of the traditional Pho cooking families in Southern Vietnam. In Vietnamses, “De Nhat” means #1 with desire of becoming the market leader.
HISTORY OF FORMATION AND DEVELOPMENT
- 1985: Pho Hien Van Hien was born on Tran Quang Khai Street – District 1.
- 1999: Pho De Nhat was launched by Vo Tuan.
- 2017: The First Investment Co., Ltd. – District 5 was established to develop the Pho De Nhat Chain combined with franchise business.